1. Nail Down What Problems You Solve For Customers
by Admin
Posted on 06-02-2023 09:20 AM
First, it's crucial to know how your target customers search online.
What keywords or phrases are they typing into search engines? what problems are they facing that could lead them to your business? if you're a hairdresser, people might primarily search for localized recommendations like "hairdresser near me. " if you're an e-commerce merchant, your customers might search for terms like "women's dress pants," "blue men's fleece pullover," etc. Knowing what they're searching for is the first step in developing a robust seo strategy. Here are some starter questions to ask yourself when determining customer search intent:
what problem is the customer trying to solve?.
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Let’s take an example of two businesses that are in the same industry, selling similar products, at similar prices. One of them has an optimised website while the other has a non-optimised website. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? which company will likely grow faster and become more successful? search engines and seo are very powerful. If your competitors are doing seo marketing, simply you must ask yourself why you haven’t invested in such a strategy yet too. Want an agency to solve your seo problems? contact london’s best seo agency today. https://vimar.ie/digital-marketing-services/
2. Fix Your Technical SEO Issues
Your small business website might look fine on the outside, with great graphics, colors, and fonts. But if there are technical problems “under the hood,” it will likely impact your rankings and traffic.
Before embarking on a content or link campaign, spend time fixing the foundation. You need a solid website structure so search engines can properly crawl and index your webpages. Some of the most common technical seo problems have to do with:
speed. Ideally, your google business profile will provide all of the information a potential customer needs to call you, get driving directions, order online, or otherwise convert directly from the listing.
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The truth about technical seo is that it is, in general, a one-time fix. While you have to change things from time to time as the internet evolves, if you set things right from the beginning, they will last. Here are the top technical seo issues that small businesses should focus on in their online marketing strategy: url and site structure: while you can do this on your own, it’s probably a good idea to ask an seo consultant for advice. The most difficult site to structure is an ecommerce one. You want to get it right from the beginning to avoid issues in the future.
Broadly speaking, you’ve got two possible approaches to technical seo as a small business getting started. Either you learn the ropes and improve as you go along or you hire some help to take care of the technical stuff for you. If this all sounds overwhelming, the good news with technical seo is that you can automate the majority of checks that you need to run. Google provides plenty of tools for tracking page speed, core web vitals, and checking your link profiles. Seobility also has a built-in website audit tool that you can use to run checks for crawling issues, broken links, and problems with title tags, headings, and a range of other elements.
When building an online business, such as an e-commerce site or affiliate site, there is a recipe for success that experts would advise you to follow. For starters, soulo recommends that you "do a thorough competitor research. This will help you understand which pages of your competitors are bringing them the most search traffic and which pages of your competitors are attracting links from other websites in your industry. "furthermore, soulo advises you to take things even further and to "do an seo site audit. There are plenty of online tools which will scan your website for hundreds of common seo issues and will give you actionable recommendations in regards to fixing them.
3. Optimize Your Pages
Most small businesses that invest in seo services pay anywhere from $800 to $3,000 or more a month. There are several factors that determine how much seo costs for your small business. The volume and veracity of online competition, the number of pages you need to optimize, how effectively—or ineffectively—your current site is already optimized and the service provider you select can all impact your total seo costs.
Jeff riddall , senior product manager at onelocal, advises all businesses to focus on optimization around topical groups of intent-based keywords at each stage of their customer’s journey, as google continues to refine its algorithm and ability to determine what content searchers are really after. “small businesses should look for keyword opportunities and content gaps where they can add value by answering specific questions that their customers have,” he says. In addition, riddall advises small businesses that are introducing ecommerce via shopify, amazon, or other such platforms to become aware of what is necessary to optimize their product pages in these environments and the content required to complement and support their products.
Google provides plenty of free and easy-to-use seo tools. For keyword research and keyword tracking, google offers keyword planner , google trends , and search console , while various aspects of page optimization can be tested and optimized using the mobile-friendly test , pagespeed insights , structured data markup helper and structured data testing tool.
After identifying the keywords that you want to rank for, you need to plan out the right structure for your site and how you'll optimize it. That means putting together a plan for the pages that you need to create (or have in place) to rank for the terms that you want to rank for. The general rule here is to be guided somewhat by your keyword research, but also by common sense. A simple way to look at this is that you need a dedicated page to target the main keywords that you're targeting. You've got multiple locations? you'll need at least a page for each.
As we’re talking about small business seo basics here, having a google business profile (gbp) is an absolute must. Typically, it’s the most important feature for businesses with a local presence (e. G. , a local laundry or a cafe). Even businesses that are online (but require physical contact with customers) can and should have a google business profile. Gbp helps your business show up for local searches (e. G. , “plumber near me”) and appear within google maps listings. Tip #4: google maps may already feature some of your business info, but you can claim your business listing and have more control of what information is displayed using gbp.
In order for your potential customers to find you via a google search, you need to rank high on google; particularly, on the first page ; ideally, in the top few results. That’s why you need to optimize your content for search engines. Hence the term “search engine optimization. ”and the optimization part is where a small business seo service comes into play. Seo yields strong and sustained results, but only if it’s done right. It can be difficult as a small business or solopreneur to perform all of the optimizations correctly, let alone figure out what those tactics are to begin with. So let’s talk about seo marketing services.
Nearly half of all google queries today are local searches. Even when someone performs a typical daily search, the chances that google shows local businesses nearby remains high. Why is that important for small businesses? well, from 2017 to 2019, google reported a 900% increase in searches that involved the phrase “near me today/tonight. ” in an attempt to best meet the needs of its searchers, google started providing more results for geographically-related searches based on: proximity relevance prominence that means, if your business is close to where someone is conducting their search, offers services or products they may be searching for, and has optimized local business listings , then you’re more likely to be found by potential customers online.
If you rely on local customers and local traffic to generate revenue, you want google to know to surface your location in relevant queries by adding local business structured data to your site. You’ll also want to optimize your google my business profile.